Case Study: Boomerang’s Transformational Partnership with 1Life Insurance
In a highly successful partnership that began in July 2014, Boomerang SA has played a pivotal role in propelling 1Life Insurance towards its strategic imperatives. Boomerang SA’s unwavering commitment to driving business growth, ensuring market parity, and maintaining a steadfast customer-centric approach has been instrumental. By focusing on our key products – funeral insurance and limited underwriting life insurance – Boomerang SA consistently emerges as a top performer, contributing significantly to our sales channels. Together, we’ve tackled challenges, expanded our reach, and optimized operations, resulting in impressive sales growth and industry recognition. This case study explores the dynamic journey of our collaboration and its profound impact.
category:
Development
services:
WordPress, HTML
Date:
July 2014
team:
Developer – Anna Lee
Designer – Tim Willson
About 1Life
Our journey began in 2006 with a vision to revolutionise the insurance industry in South Africa. We aimed to offer affordable, accessible, and customer-centric insurance products directly to South Africans. Over the years, we’ve evolved into a multi-distribution insurer, continually seeking innovative ways to meet our customers’ evolving needs and improve lives. This case study delves into our transformative partnership with Boomerang SA, a leading contact centre and Business Process Outsourcing company.
1Life’s strategic imperatives: Boomerang SA is one of our valued outsourcing partners, with a primary focus on two key products: funeral insurance and limited underwriting life insurance. Our strategic imperatives included:
- Business growth:Â We aimed to expand our footprint, reaching more South Africans and staying competitive in the market.
- Market parity:Â Maintaining parity with industry standards was crucial to remain relevant and accessible to our target audience.
- Customer-centric approach:Â We were committed to adhering to the Treating Customers Fairly principles, ensuring our customers’ best interests remained at the forefront.
The beginning of a fruitful partnership:
Our journey began in 2006 with a vision to revolutionise the insurance industry in South Africa. We aimed to offer affordable, accessible, and customer-centric insurance products directly to South Africans. Over the years, we’ve evolved into a multi-distribution insurer, continually seeking innovative ways to meet our customers’ evolving needs and improve lives. This case study delves into our transformative partnership with Boomerang SA, a leading contact centre and Business Process Outsourcing company.
1Life’s strategic imperatives: Boomerang SA is one of our valued outsourcing partners, with a primary focus on two key products: funeral insurance and limited underwriting life insurance. Our strategic imperatives included:
- Business growth:Â We aimed to expand our footprint, reaching more South Africans and staying competitive in the market.
- Market parity:Â Maintaining parity with industry standards was crucial to remain relevant and accessible to our target audience.
- Customer-centric approach:Â We were committed to adhering to the Treating Customers Fairly principles, ensuring our customers’ best interests remained at the forefront.
Future outlook:
As Barry Shrosbree, Senior Manager at 1Life highlights, “Boomerang has been a leading partner, and I see no reason why they wouldn’t continue to do so in the future with 1Life. Our partnership with Boomerang SA has been a journey of excellence, continually striving for quality and customer satisfaction. The absence of customer complaints underscores their exceptional approach to customer interactions.”
In conclusion, Boomerang SA has not only contributed to our business growth but has exemplified what a successful partnership should be. Their dedication to quality, excellence, and continuous improvement ensures a fruitful relationship that will endure into the future. We are grateful for their valuable contributions and look forward to achieving greater heights together.” Says Shrosbree.
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About Boomerang
Established in 2005 Boomerang SA has proven staying power. We have grown through the years from a captive call centre for a single outsourcing customer in 2005 to a dynamic, results-driven outsource contact centre provider employing hundreds of full-time employees.
Boomerang is proud of its company culture and the role it plays in providing career and development opportunities to unemployed and underemployed persons in the local community. We know our first and most important customers are the employees who make up the heart and soul of our dynamic business. Boomerang SA has a reputation for excellence and is known for its 100% quality assurance guarantee.
The company is ISO9001:2015 certified, has received numerous accolades and won awards for providing quality services and being a reliable, sustainable contact centre business partner. Boomerang Marketing Solutions SA is our holding company and an authorised financial services provider.
Whether you are a new client, existing client or one of the many people who’ve interacted with our competent team, we would love to hear from you. +27 021 673 8100 or 44 020 3588 3233 or email info@boomerangsa.com
