Boomerang BPO is proud to announce that we have been awarded Top BPO Operator (SMME) at the 2025 BPESA GBS Alchemy Awards, celebrating excellence and innovation within South Africa’s Global Business Services sector.

This achievement recognises our ongoing commitment to delivering world-class customer experience solutions, empowering people, and driving meaningful connections that make a real impact.

We are honoured to be recognised by BPESA (Business Process Enabling South Africa) and extend our congratulations to all the other outstanding finalists and winners who continue to elevate the BPO industry across the country.

As we celebrate our 20th anniversary, this award stands as a testament to the dedication of our incredible team and the trust of our valued clients.

#BPESAAwards #BoomerangBPO #20YearsOfBoomerang #CustomerExperience #GBSExcellence

ABOUT THE EVENT:

THE BPESA GBS ALCHEMY AWARDS 2025

The Annual BPESA GBS Alchemy Awards celebrate the spirit of excellence, vision, and the profound IMPACT made by professionals and organisations in South Africa’s Global Business Services (GBS) sector. These awards honour those who go beyond performance — recognising innovation, transformation, and contributions that meaningfully grow the economy, create sustainable jobs, and uplift communities.

Two Decades of People-First Outsourcing Excellence

As we celebrate our 20th anniversary, Boomerang BPO is proud to be featured by CX Alliance – a leading global network of customer experience professionals – for our commitment to people-first outsourcing and operational excellence.

The article, titled “Two Decades of People-First Outsourcing Excellence,” explores how Boomerang’s approach to Total Quality Management, a culture of continuous improvement, and our focus on Brand Ambassador Experts (BAEs) have positioned us as a trusted partner in the global BPO industry.

For two decades, we’ve believed that exceptional customer experiences start with empowered people –  and this recognition reinforces that belief.

📖 Read the full feature here: CX Alliance | Boomerang BPO: Two Decades of People-First Outsourcing Excellence

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About CX Alliance

CX Alliance is a global collective of leaders, analysts, and professionals committed to advancing the customer experience (CX) industry. Through thought leadership, insights, and collaboration, CX Alliance highlights best practices and celebrates organisations shaping the future of CX across industries.

We are delighted to announce that Boomerang BPO has been honoured with the Top SMME BPO Operator award at the CapeBPO Awards 2025, and that our own Keith Dampies has taken home the individual accolade for Top BPO Support Professional (Operational Enablement & People Management Support). This double achievement marks a significant milestone as we celebrate two decades of delivering meaningful people connections – from Cape Town to global markets.

Boomerang BPO shines at CapeBPO Awards 2025 – Celebrating Excellence, South African-Style

Being recognised by the  CapeBPO Awards – an event dedicated to celebrating exceptional contributions within the BPO industry in the Western Cape and beyond – underscores the strength of our people-first culture, our operational excellence, and our commitment to sustained growth.
As a homegrown South African BPO operator with 20 years behind us, this award highlights that staying local and thinking global can be a winning strategy.

“Quality for us isn’t just a metric – it’s a mindset,” says our CEO, Robert Joubert. “No matter the size of the business we support, the same culture of care, clarity and continuous improvement applies.”
On the ground, Keith Dampies adds: “Our recruitment function’s goal is clear: empower people so that customers receive the best quality care. This award is for every team member who believes in that vision.”

Our approach in action

• Investing in people development: From our 309 learnerships (in recent years) to ongoing capability building, our commitment to talent underpins our growth.
  
• Client-centric operations: Whether local or offshore, we blend process discipline with a human touch, keeping clients delighted and teams motivated.
  
• Culture of innovation: Even as a 20-year-old business, we embrace change, new tech-enabled service models and shift from cost-driven to value-driven partnerships.
  

Looking ahead

Winning Top SMME BPO Operator and a top individual prize isn’t the finish line – it’s fuel for our next chapter.

 We’re using this momentum to:

• Expand our offshore footprint while maintaining South African roots
  
• Deepen our client portfolio with mid-market and global partners
  
• Continue evolving our employer brand to attract and retain the best talent
  
• Leverage our 20th anniversary to highlight our journey and what’s to come

Thank you

To every member of the Boomerang family – our BAEs, our leadership team, our clients and partners – this recognition is a result of your passion, grit and shared purpose.
 

Thank you for believing that meaningful people connections are not just words – they’re our business.

Here’s to the next 20 years of award-winning BPO solutions, straight from the mother city.

Want to learn how we deliver 20 years of sustainable success in the BPO space? Visit our contact us page and let’s start a conversation.

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Starting with just one client, three employees and big dreams in 2005, Boomerang has proven to be reliable and adept at providing world-class BPO services. When asked about their growth journey thus far and what he believes the company’s future looks like after 19 years in business, Robert Joubert, CEO says; “we’re just getting started”.

Over the years, Boomerang has flourished in the BPO sector, growing its services to include a range of outsourcing functions, such as; Customer Experience, Human Resources, B2B Sales and even AI-enhanced services. This growth is what motivated Boomerang to undergo a rebrand – with the goal of modernising the logo and overall brand look-and-feel.

Says Robert, “This Brand Evolution will better reflect Boomerang’s commitment to excellence, innovation, and customer satisfaction – in 2024 and beyond”.

When choosing a new logo the team wanted something that  embodies Boomerang’s spirit of agility, adaptability and excellence in customer service delivery.

Speaking to lead designer, Charl du Plessis on the new logo concept, he explained; “In developing an alternative icon for Boomerang, we ventured into a design that merges the symbolic essence of a boomerang with the foundational structure of the letter “B.” This creative synthesis yields a bold and distinctive brand mark that naturally encapsulates the word ‘Boomerang,’ along with the imagery it evokes.”

“This icon stands out as a modern emblem, embodying a blend of sophistication and technological prowess”, says Charl. “Its strong visual impact and the clever integration of brand identity make it a compelling choice for Boomerang, offering a fresh, contemporary icon that communicates the company’s dynamic nature and its commitment to cutting-edge solutions. Additionally, this emblem’s versatility and boldness ensure it will be an effective tool in branding, capable of leaving a lasting impression across various media and scales, further enriching Boomerang’s market presence with a sense of refinement and tech-forward elegance”.

Alongside the new logo and bold new look – Boomerang plans to relaunch their website on 16 July 2024 at a brand new domain: www.boomerangbpo.com