Starting with just one client, three employees and big dreams in 2005, Boomerang has proven to be reliable and adept at providing world-class BPO services. When asked about their growth journey thus far and what he believes the company’s future looks like after 19 years in business, Robert Joubert, CEO says; “we’re just getting started”.

Over the years, Boomerang has flourished in the BPO sector, growing its services to include a range of outsourcing functions, such as; Customer Experience, Human Resources, B2B Sales and even AI-enhanced services. This growth is what motivated Boomerang to undergo a rebrand – with the goal of modernising the logo and overall brand look-and-feel.

Says Robert, “This Brand Evolution will better reflect Boomerang’s commitment to excellence, innovation, and customer satisfaction – in 2024 and beyond”.

When choosing a new logo the team wanted something that  embodies Boomerang’s spirit of agility, adaptability and excellence in customer service delivery.

Speaking to lead designer, Charl du Plessis on the new logo concept, he explained; “In developing an alternative icon for Boomerang, we ventured into a design that merges the symbolic essence of a boomerang with the foundational structure of the letter “B.” This creative synthesis yields a bold and distinctive brand mark that naturally encapsulates the word ‘Boomerang,’ along with the imagery it evokes.”

“This icon stands out as a modern emblem, embodying a blend of sophistication and technological prowess”, says Charl. “Its strong visual impact and the clever integration of brand identity make it a compelling choice for Boomerang, offering a fresh, contemporary icon that communicates the company’s dynamic nature and its commitment to cutting-edge solutions. Additionally, this emblem’s versatility and boldness ensure it will be an effective tool in branding, capable of leaving a lasting impression across various media and scales, further enriching Boomerang’s market presence with a sense of refinement and tech-forward elegance”.

Alongside the new logo and bold new look – Boomerang plans to relaunch their website on 16 July 2024 at a brand new domain: www.boomerangbpo.com