The client had some experience of the South Africa value proposition and considered this a suitable offshore location for their customer services requirements. 

Reasons for choice of South Africa as preferred offshore location included:

• High connectivity and world-class infrastructure.
• Abundant employee resources with first language English capability and a cultural affinity with UK customers.
• Suitable regulatory environment
• Similar time zone to the UK.
• Government incentives and competitive pricing.

Following an extensive procurement process the client entrusted their contact centre customer services with outsource requirements to Cape Town based Boomerang.

Boomerang won the client over with its happy and enthusiastic team culture, making the client feel right at home. The Boomerang contact centre is operated from a well-equipped and architecturally designed office environment located in a shopping mall in the Cape Town Southern Suburbs.  

The client was encouraged that the skills were available to meet their needs for an exceptional customer experience, as well as by the flexibility of Boomerang enabling it to rapidly ramp up and scale down to meet staffing requirements.